The jargon term is SEO (Search Engine Optimisation) which enhances your website's visibility on Google, leading to increased traffic.

Unlike Pay-Per-Click (PPC) advertising, which involves paid placements, SEO focuses on optimising your website’s technical elements and content to improve organic search rankings. By refining these aspects, SEO drives more natural, unpaid traffic to your site, boosting your online presence and attracting potential customers.

Our websites are built with SEO in mind, helping your business rank for key terms to increase visibility and attract more customers to your website.