A Google business profile is an online business listing that appears in local search results and on Google maps.
Google is the most popular search engine, with 90% of using it. Ensuring your business is on Google is essential. A Google Business Profile allows you to display all key information about your business, including a detailed description, opening hours, location, contact information, and a link to your website. You can also showcase images and videos of your products or services, helping you stand out from competitors.
The best part about a Google Business Profile is that it’s free to set up! It’s an effective way to increase your chances of potential customers finding you online, as your business will appear on Google Maps and in local search results. For example, when a potential customer searches for a ‘plumber near me,’ you won’t appear. In addition to increased visibility, a Google Business Profile allows you to make a great first impression with potential customers and display all useful information in one place.
Having a business profile allows customers to review your business, which is crucial for building trust and credibility. Reviews significantly influences potential customers’ decisions on whether to use your services. More positive reviews can also boost your ranking on Google search.
It’s important to encourage customers to review your business after completing a job. At More Waves Marketing, we create a branded review guide that can be sent to customers to help them leave reviews. Whether the reviews are positive or negative, it’s important to reply to them, as this can further improve your search ranking.
Need help setting up and optimising your Google Business Profile? I’d love to support you! My website design service includes a full Google profile setup so your business is ready to be discovered online. Reach out anytime!
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